Reclaiming Tulunadu.
One Plastic Bottle
at a Time.

We are building coastal Karnataka’s first tech-enabled, community-driven circular economy. From Kasaragod to Karwar, we turn plastic waste into community wealth.

Plastic Diverted from Landfills
0 + MT
Active Swaccha Citizens
0 +
Livelihoods Empowered (Collectors)
0 +
Zero-Waste Schools & Colleges
0 +

Recycling Made Rewarding.

We’ve removed the friction from waste management. Here’s how the Swaccha Tulu Naadu ecosystem works.

1. Citizens Schedule

Snap a photo of your segregated plastic and schedule a pickup in seconds via our app or WhatsApp.

2. Smart Collection

Our AI-optimized routing ensures local collectors reach you efficiently, minimizing fuel and maximizing pickups.

3. Earn & Redeem

Get instant “Swaccha Points” for every kilogram collected. Redeem them for groceries, utility bills, or household goods.

4.2 kg collected
+120 points
SPP volunteer collecting segregated plastic bottles and bags during a community clean-up

The Plastic Tide is Rising. We Are Turning It Back.

Coastal Karnataka generates thousands of tonnes of plastic waste annually, threatening our marine ecosystems, tourism, and public health. Traditional waste management is broken. SPP is the fix. By combining behavioral science, open-source technology, and the rich heritage of local areca-based alternatives, we are making Tulunadu India’s premier model for a plastic-free future.

“Earlier, plastic waste was just a burden. Now, my family segregates it, the collector comes right to our door, and I use the points to buy monthly groceries. It feels good to earn while keeping our Mangaluru clean.”

— Kavitha D., Swaccha Citizen, Ward 12, Mangaluru